Case Studies
WINDOW FITTER'S MATE
Business Type:
Business to Business

Client:
WINDOW FITTER'S MATE sell to independent window fitters using a nationwide network. Utilising their own bulk buying power, they offer volume discounts to independent fitters that are in turn passed on to their customers.

Objective:
To generate/increase leads for the sales teams across the country. Build awareness of the Window Fitter's Mate brand.

Strategy:
Boutwood planned a series of four week campaigns on local and regional radio stations buying against “self-employed males”. The campaign is currently being rolled out across the country branch by branch. Commercial production was based on talking to the potential client in their own language and addressing the problems faced by independent fitters.

Result:
Turnover has been increased overall across the branches involved during the campaign and maintained subsequently. Some branches have reported an over 100% increase in their weekly turnover.
KIRKHAM YOUNG
Healthcare Sales Recruitment

Business Type:
Business to Business

Client:
Kirkham Young is a start-up company launching into the competitive medical sales recruitment industry.

Objective:
To design and develop a corporate image reflecting the experience and expertise of the founding partners.

Creative Execution:
A corporate image was created to convey the dynamism of the founding partners who are well known and respected within their industry. The logo is striking and illustrates the company ethos "to aim high". From a candidate's point of view the logo illustrates that they can reach the pinnacle of their career through Kirkham Young.

Result:
We have developed a strong, instantly recognisable identity for Kirkham Young .The new corporate image is ideal for the company's launch into a highly competitive industry. It will grow with the company as they extend into other related industries. The logo can be used across all forms of media including press and magazine advertising, stationery and exhibition stands.
ALSFORD TIMBER
Business Type:
Business to Business and Retail.

Client:
ALSFORD TIMBER is a timber products company selling to trade and retail customers via a network of branches across the South East.

Objective:
To build loyalty of existing trade and retail customers. To generate new trade and retail customers.

Strategy:
Development of a bi-annual newsletter delivered via a highly targeted local newspaper distribution to over a million addresses as well as to existing customers. The newsletter contained exclusive offers, details of new and existing products and services plus news and updates on the company. Boutwood also co-ordinated sponsorship and editorial from Alsford's key suppliers.

Result:
As a direct result of the newsletter distribution, Alsford Timber acquired contracts with new customers and increased customer awareness of products and services offered.
WORLD OF WATER
Business Type:
Retail

Client:
World of Water are aquatic garden centres selling to the public through stores across the country.

Objective:
To coordinate the media buying across the group. Streamline the media spend. Bring uniformity to the brand image.

Strategy:
Historically, individual branch managers controlled and managed their own advertising budgets, media buying and production.

As a result, the World of Water brand was not consistent across the country and media buying was not cost effective.

Acting as an external marketing department for World of Water, Boutwood coordinated the press and radio campaign, negotiating the best media rates on behalf of the group, rather than as individual branches. Boutwood devised, created and produced all artwork and radio commercials.

Result:
This culminated in a campaign which achieved the desired uniformity across the Group and delivered cost effective media coverage adding to the continued success of the Group.
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